Monday 12 January 2009

The Satyam Scandal

We at GetFriday understand the concerns raised in the wake of the Satyam scandal. The scandal is unfortunate and particularly shocking given that Satyam is the 4th largest IT firm in India. But the Indian industry believes that this is an isolated cased and an aberration. It may be recalled that some of the best Indian firms like Infosys have earned their reputation through adhering to good business ethics and the highest standards of corporate governance.

It should be noted that other countries and industries also have bad apples. The likes of Enron, Worldcom and the recent Madoff case come to mind. Even in this case, the audit firm involved was PriceWaterhouseCoopers, one of the big 5. No matter how well planned a system is there will always be people who will find a way around it.

The Indian regulatory system is strong and robust and is expected to act as swiftly as possible to ensure that the hard earned reputation of India Inc. is protected.

GetFriday:

We are not a listed company with public investors. We are closely held with the majority stakeholder being the TTK Group, a business conglomerate that is synonymous with trust, since 1928. The group is known for its conservatism and its unblemished reputation. Over the last 80 years, the group has worked with many international companies and brands including Cadburys, Ponds, Sara Lee and Durex. Many of its brands have been household names in India now for decades.

While being a client is quite different from being an investor, we would like you to know that GetFriday is backed by an 80-year-old group with a rock solid foundation.

Issues that are relevant to the context:

1) Security of financial information

Right from the inception of GetFriday in 2005, we realized that the security of financial information was critical to our success. So we implemented a system that does not allow the assistants to access any credit card information.

While online shopping on behalf of clients is an everyday affair at GetFriday, we have ensured that assistants can go only up to the check out stage and then have to hand over the shopping to their team-lead for completion. This is thanks to our secure Safe-Access system that requires two levels of authorization for any transaction. Each transaction is tracked and the details stored so that there is a clear audit trail.

This has ensured a trouble free and safe operation with zero fraud reported so far since 2005.

With our online billing system, all information is double encrypted, password protected and then secured with a pass phrase (never stored on any system). The information resides on a secure network with firewall protection and is PCI compliant to ensure that the information is secure. Again, the audit trail clearly fixes accountability and responsibility based on access.

2) Confidentiality of Personal / Business information

As a matter of utmost precaution we ask all our assistants to communicate and handle tasks only through our CRM system (Pivotal from CDC Software, a top ten ranked CRM vendor globally). This ensures the tracking and safety of client information. Communicating on personal email ids is prohibited and even on official email ids is allowed only when there is a maintenance break or unscheduled breakdown on the CRM system. Our privacy policy and confidentiality clauses as per terms of service require every assistant to not share information pertaining to one client with another. We conduct regular training sessions and sensitize staff on the importance of these measures. Employees are required to sign an NDA and confidentiality agreement as part of their employment contract with us. If some clients require specific NDA's signed then we review them on a case-by-case basis and then take it forward on a mutually agreeable basis.

3) Business Continuity

While business continuity is a cause for major concern if someone is outsourcing critical parts of their business, it is imperative in the case of a VA service that there are no long-term contracts and commitments. If clients want to drop out, all that is needed is a month's notice. Similarly if GetFriday is unable to provide service for any reasons or if the contract is terminated, then it is our duty and commitment to hand over confidential information or destroy it within the specific time mentioned in the NDA and confidentiality agreement. In fact, there can't be a better option than a service like us which protects and insulates clients from the issues of attrition, sudden surges / drops in business, and unavailability of assistants on account on normal issues like vacation, sickness etc. This is as nice and dependable as it can get for small outsourcing that is not worth a million dollars.

We have maintained utmost transparency with our clients across the globe and always encourage clients who are on a visit to India to drop by and get to know us in flesh and blood. Outsourcing is here to stay, and this scam shall not affect Indian businesses adversely.

If you have any concerns or question, you can post a comment here or contact us through our website, www.getfriday.com.

Wednesday 4 July 2007

Got work, Get Friday - Hiccups and more...

Work at GetFriday can't get any more hectic. Sign ups happening by the minute and everyone working round the clock and against it to assign assistants to clients on or before the announced deadline of 3 weeks. That has pretty much been the scenario everyday over the last month.

On American Independance Day, our staffers on the US shift are taking a welcome break from work and hopefully should come back refreshed.

Lot of reviews / blog posts about GetFriday have appeared on the web recently! Most of them nice and a few brickbats too, especially about our slow sign up process. We fixed a part of the problem by allowing people to download the sign up form, but that still doesn't solve the problem of not having enough capacity. We are working on it.

The other issue was that people got confused with our YourManInIndia (YMII) service and posted random tasks and even paid in advance there. Tim Ferriss for some reason continued to think of YMII for virtual assistance when he wrote the book, though GetFriday has been in existence for the last 22 months. The people in that division (YMII) handle a different set of things and aren't equipped to handle virtual assistance and that caused a lot of confusion and delay in response to prospective client queries. We actually zeroed in on the particular task in YMII where people were ordering and put a clear sign saying 'For virtual assistance, please go to GetFriday, kindly don't post your requirement here'. That seemed to have worked.

To put the record straight, YMII is a concierge service in India which is capable of handling any kind of tasks (that require physical presence) in India. Typically clients are NRIs (Non Resident Indians) and sometimes could be people of any nationality wanting to get something done in India.

GetFriday, on the other hand is the sister service of YMII that provides virtual assistant service to global clients. Any thing that can be handled by a graduate VA and does not require our physical presence in the place where task is executed is game for GetFriday. At present we offer only a English language service, but there are many inquiries for German and French services. We may look at providing those in the future.

Our web tracking team found these perspectives about Outsourcing or GetFriday, interesting or useful.

1) 50 ways to increase your productivity - Kim Roach at LifeHack.org
2) 10 Ways of overcoming Outsourcing objections - Jon Symons at ArtofMoney.org
(Incidentally, Jon posted 10 reasons why he won't outsource a few days earlier before he become a convert to outsourcing)
3) Case study on outsourcing - Ryan Norbauer at NotRocketSurgery.com
4) Hired an assistant - Tony Rush on WAHM.com
5) Hiring a virtual PA - Ryan Carson on Carsonified.com
6) The Optimized Life - 'Sparky looking young woman' at TheOptimizedLife.com.
7) Four Hour Workweek for Parents - Amy Tiemann at CNET Blogs.
8) How to more efficiently make money online - MonetizeTraffic.com
9) Outsource or die - HarryBrelsford/SMB Nation on CAworld.com. (pdf file)
10) GetFriday : The Online Assistant - Adam at OutsideTheValley.com
11) Killer Startups - KillerStartups.com

With the wave of interest in this service, there are bound to be cases where we can't or don't possibly meet the expectation of clients despite best efforts. You can be sure that GetFriday will analyze all such occurances and work towards rectifying them, sooner than later.

Happy Independance Day to all our American clients and folks.

GetFriday Team

Thursday 21 June 2007

Coping with the deluge

GetFriday has been in the news quite often in the last month including getting onto the Wall Street Journal and an exclusive online daily in the UK called 'The First Post'. Here are the links to those articles.

Outsourcing your life - Ellen Gamerman for the Wall Street Journal

Outsource your life - Linton Chiswick for The First Post.

Coping with the deluge of inquiries ever since has been tough. No one wants to wait and everyone wants an instant assistant. The company has been hiring and training staff on the double. We also heeded some feedback on the web about our slow sign up process and put up the membership form on the website for download. But the resource allocation still has to be manual. Due to the shortage of staff we have also put up an announcement on the site about the wait time after sign up.

Despite all this we have been keeping our promise to all those who signed up with us by either commencing service on the due date or well ahead of it.

GetFriday Management

Tuesday 29 May 2007

Getting snowed in

Tim Ferriss's book has done wonders for the popularity of this service. The number of people who want to sign up has increased dramatically and the credit goes to Tim for opening people's eyes to the potential of outsourcing.

We have been keeping an active eye on blogs about comments on the GetFriday service. Quoting from Tim's own blog he says "Even GetFriday, which has done great work for me, is getting snowed under with work since their mentions in the book. The price of success! Be careful what you ask for ;)".

This is very much true. Though we had prepared well for this, you aren't ever completely prepared for the reality. So it is a fact that we are struggling to keep pace with the enquiries. However our processes have evolved so well over the last year that we have been able to cope with the influx amazingly well.

We also found some blogs where prospective clients had posted that our sign up process was not online and that our service was good post the sign up. Let me explain this.

The sign up process is intentionally not online. While the sign up and payment for our other sister service "YourManInIndia" - the indian concierge service is completely online, we kept it offline for GetFriday. It is nice to think of a factory situation where you sign up online, pay for a plan and get alloted a human robot automatically as an assistant. It may work well in a highly automated supply chain and manufacturing system where parts are sourced as you place your order for let's say a computer (like Dell), or even in the world of digital downloads, software etc. But here we are dealing with providing human assistants and it requires a great deal of resource planning and fitment before we can assign an assistant to a client. Hence the sign up process is kept intentionally offline wherein we study the requirement, send an appropriate form, get a secure fax sign up from client before commencing service.

In our opinion it is better to have a slightly longer process of understanding client requirements and sign up than have a prolonged process of waiting to get an assistant assigned after an instant sign up. This isn't instant coffee or Nirvana. Again this may change in the near future if we are able to automate resource fitment and allocation.

Another article that has brought quite a buzz for us in Canada is this one by Patrick White for the Globe and Mail, Canada's national newspaper. Thanks to Patrick we are now known in Canada as well.

On a closing note, we are getting snowed in but we aren't finished yet with taking on new clients. We remain as keen as ever to serve more and more people globally and make their lives better.

If there has been a prolonged wait with our service, kindly bear with us we should be having you on board soon.

GetFriday Management

Saturday 5 May 2007

The Four Hour Work Week

It was towards mid May of 2006, that Timothy (Tim) Ferriss got in touch with GetFriday requesting for virtual assistance. He was writing this book for Random House and wanted to test out different outsourcers offering virtual assistance to experience and test the limits of outsourcing.

Now that the book "The Four Hour Work Week" is out, debuting on the Amazon top 10 and going strong at #7 at the time of writing this blog, we quite know what he set out to do. Here is a very young man who at age 29 has done an amazing variety of things in his life. Much more than what most people can't imagine doing in a whole lifetime. There are a lot more young millionaires who probably have earned more than him at his age. But doing what he set out to do, why? Was it to write a book about it and make tons of money. Apparently no, the money is incidental.

According to Tim, he was succumbing to the more you work, the better you are - culture that is all prevalent in today's workholic world. He wanted to make a change in the pursuit of happyness ;) and set out to really pursue what he wanted out of life without having to be a monk. Making more money doesn't necessarily mean you get to do what you want in life.

He calls his 4 steps to achieving his goal as D-E-A-L.

Definition

Define the kind of lifestyle you want to pursue. Most of the time, that can be achieved without having to make huge sacrifices and waiting till you actually retire. His book takes a very practical approach and tells you how to do that through his life experiences.

Elimination
Once the definition is made, then you come up with the biggest obstacle to this pursuit, which is TIME. Making time and time management have been oft repeated topics with many authors and books offering cliched advice, Tim actually gets around to showing numerous practical examples that can really work for anyone. Eliminate all unproductive (that which does not make your life better) usage of time.

Automation
A large part of what you do can actually be outsourced (locally or across the globe) without the world coming to an end. In fact, the whole concept of GetFriday revolves around being able to handle anything that can be outsourced either to save you time, or for more efficiency or to give you the advantage of pooled expertise. Outsourcing ensures that you spend your precious time on the things that are really important. If you don't have the time today, to take your son to the football game or to read bedtime stories to your little daughter, remember the day is not far when you would have all the time in the world after giving up on the rat race, while your children won't have any. It is a different story that AJ Jacobs, Esquire Editor most funnily tried to get us to read bedtime stories for his kid son just to push and test the limits of personal outsourcing. It obviously doesn't make good sense to outsource fatherhood to a remote organization in the long run.

Liberation
Don't tie yourself up to a routine or an office setup. Embrace a mobile lifestyle without getting hooked onto gadgets that turn you into slaves. And it is about adding life to fill the void created by subtracting work (unproductive). It's rather funny that 99% of people in this world would not know what to do to pursue their ideal lifestyle if they were suddenly thrown into a situation where time is not the constraint.

As an aftermath to most such books and articles, a question being raised very frequently is whether outsourcing is all about cheap labor. We would say 'no' to that. Yes, cost arbitrage is the basic factor on which world commerce happened (from the days of the spice trade) and still happens across the globe but to be able to sustain it, one (companies, nations, cities) needs to develop what you would call as competitive advantage in a global world.

The competitive advantage apart from cost in services like GetFriday being:
1) Ability to provide flexible work plans according to your need.
2) Ability to be available during your business hours and outside it.
3) Ability to provide a pool of expertise and knowledge that you may not get with a single assistant in your office or even by doing it yourself.
4) Ability to work on a faster learning curve as against an assistant hired locally by virtue of specialized training and being exposed to multiple work cultures and clients.

The obvious dis-advantages with services like these being:
1) Not being able to be physically present to fix you a coffee.
2) Not being able to help in the absence of clear directions and rules from the client. The assistant while being trained to handle things independantly will still be rendered rudderless if the client does not spend some quality time sharing expectations and guidelines for work in the beginning.

If you want to make more time in your life for the more important things,then get yourself a copy of the "Four Hour Work Week".

To get updates on some great ongoing thoughts from Tim, check out his personal blog.

Monday 9 April 2007

In the beginning....

As you might be able to tell from the title, this blog is dedicated to Virtual Assistants and Remote Offices.

This first entry is about the creation of GetFriday. Let’s set the scene:

It was the summer of 2005. Your Man In India (GetFriday’s sister service) had been around since 2000, providing services in India and carrying out physical tasks in India for non-resident Indians across the world.

They were approached by AJ Jacobs, an editor-at-large for Esquire. He had just finished reading The World is Flat, and had an interesting idea: Can individuals outsource their personal tasks across the world. YMI took up the challenge and launched a brief pilot. You can read Jacob's article here.

GetFriday was officially launched in August of 2005, dedicated to providing outsourcing solutions for small businesses and busy individuals across the world.

A simple story launching a simple but incredibly powerful service. Stay tuned to this blog to see the things that GetFriday is capable of.